Archive for the ‘Interviews’ Category

If you’re looking for one of the most influential and “wicked smart” voices in online marketing, Ann Handley is an easy conclusion. Add a sense of humor and brilliant writing skills and she’s easily #1 in my book. A journalist and co-founder of ClickZ, you’re more likely to know Ann as the Chief Content Officer for the wildly popular MarketingProfs which boasts over 388,000 subscribers. Ann is also co-author with C. C. Chapman of one of my favorite marketing books, Content Rules.

Read more: Wicked Smart Interview with Ann Handley of MarketingProfs

I’ve been connected via the social web with Brent Payne for several years and we finally met in person at SES Hong Kong. Working for the Tribune companies as Director of Search Engine Optimization, Brent has been able to make a significant impact on news web sites like the Chicago Tribune and the LA Times.

Read more: Brent D. Payne on SEO for Journalists

The opening keynote presentation at SES Hong Kong featured none other than Avinash Kaushik, co-Founder of Market Motive Inc and the Analytics Evangelist for Google.

Read more: Avinash Kaushik on Storytelling & Web Analytics

Spotlight on Search Interview: Mel Carson of Microsoft Advertising on How Microsoft Does Social Media and the Yahoo Bing Search Alliance

Read more: Interview: Mel Carson of Microsoft Advertising on Social Media