Wednesday, September 08, 2010

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Archive for the ‘Keyword Research’ Category

Moving from Fragmented to Segmented Online Marketing

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targeted online marketing Moving from Fragmented to Segmented Online Marketing Companies today have a virtual smörgåsbord of options when it comes to marketing their products and services online. Lack of expertise, numerous tactical options, pressure for sales in a down economy and the tendency to chase shiny objects cause many online marketing efforts to be fragmented. I really doubt that a significant waste of effort and disconnect with customers is part of any company’s online marketing strategy. But it’s happening. A lot.

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Keywords First – New Web Site Second

By Carrie Hill, Search Engine Watch, Nov 13, 2007

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