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Archive for the ‘Microblogging’ Category

4 B2C Examples of How Companies are Using Twitter to Attract & Engage Customers

Make Your Tweets Count

Read more: 4 B2C Examples of How Companies are Using Twitter to Attract & Engage Customers

Twitter Marketing Tips: Twitter Chats & 8 Marketing & PR Chats to Follow

There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Growing the initial following is important as is providing the budding community you’re building with something of value to keep coming back and to spread the good word to their networks. One such tactic that offers value and brings people together is the Twitter chat.  I’ve been involved with about 5 or 6 different Twitter chats as a guest and they are a unique experience. In this post I’ll share my observations about what seems to work, some logistics and a few examples of some well-run Twitter chats for the marketing and PR verticals.

Read more: Twitter Marketing Tips: Twitter Chats & 8 Marketing & PR Chats to Follow

5 Steps to Build a Twitter Marketing Strategy

Twitter MarketingSo you want to succeed with Twitter eh? Before you run off and chase shiny butterflies and little blue birds, take a seat and collect yourself. Then read the following tips on creating a potential Twitter marketing strategy that will help you become more productive and successful using Twitter for business.

Read more: 5 Steps to Build a Twitter Marketing Strategy

3 Tools to Help You Share Microcontent Online

Over the last few years, the concept of microblogging has gone from zero to hero. Just a few short years ago, the terms “microblogging” and “microcontent” were known only to early adopters.  These days, the only thing “micro” about microblogging and status updates is character count. Consider a few recent statistics:

Read more: 3 Tools to Help You Share Microcontent Online


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