Wednesday, September 08, 2010

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Archive for the ‘News’ Category

Interview: Mel Carson of Microsoft Advertising on Social Media

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spotlight Interview: Mel Carson of Microsoft Advertising on Social Media
Spotlight on Search Interview: Mel Carson of Microsoft Advertising on How Microsoft Does Social Media and the Yahoo Bing Search Alliance

Read more: Interview: Mel Carson of Microsoft Advertising on Social Media

Social Media SEO Success with Blogging

4 Social Media Lessons From Cisco Systems and #TechChat

Marketing at the enterprise level has a unique set of challenges—lack of agility, decentralized teams, and long approval processes—to name a few.  Lucky for us, we had the opportunity to chat with SocialTech presenter, LaSandra Brill of Cisco Systems, about ways they have overcome these challenges in their social media program, and consequently, have driven significant return on investment. As LaSandra revealed during #TechChat (transcript available here), social media made the launch of Cisco’s ASR family of routers one of the top five most successful launches in Cisco history, reaching 90 times the audience of previous launch campaigns, at one-sixth of the cost!!! (Yep, that deserved three exclamation points.)

Read more: 4 Social Media Lessons From Cisco Systems and #TechChat

Chris Pirillo on SEO & Social Media @ OpenCa.mp

chris pirilloAt the OpenCa.mp conference in Dallas this weekend I was able to re-connect with Chris Pirillo of Lockergnome and the Gnomedex conference (We’ve interviewed each other in the past). We both jumped out of the same airplane with the Army Golden Knights last week and are also speaking today about blogs at OpenCa.mp.

Read more: Chris Pirillo on SEO & Social Media @ OpenCa.mp