Archive for the ‘Social Media Marketing’ Category

Social Media Helps Small Business Boost Sales, Keep Customers

Last Updated on Wednesday, 4 January 2012 11:59 Written by Lee Odden Wednesday, 4 January 2012 11:59

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The business press is full of stories about how small companies are using social channels to attract and engage customers. But while there are plenty of individual success stories, the confidence in what to do specifically is not always clear for small business owners that are strapped for time and online marketing resources.

Tags: seo, Social Media | Posted under News, Social Media Marketing | No Comments

4 B2C Examples of How Companies are Using Twitter to Attract & Engage Customers

Last Updated on Tuesday, 3 January 2012 05:36 Written by Ashley Zeckman Tuesday, 3 January 2012 05:36

Tags: Social Media | Posted under Microblogging, News, Social Media Marketing | No Comments

Social Media ROI as Return on Influence #Optimize

Last Updated on Wednesday, 14 December 2011 07:07 Written by Lee Odden Wednesday, 14 December 2011 07:07

While the topic of return on investment with social media participation seems to polarize many marketing, advertising, and public relations pundits, there are a growing number of companies and agencies that are implementing social media marketing and analysis efforts to answer the question firsthand.