Archive for the ‘Social Media Monitoring’ Category
10 Questions for Social Media Measurement Success
Last Updated on Wednesday, 20 October 2010 08:00 Written by Lee Odden Wednesday, 20 October 2010 06:52
In order for companies to realize the maximum benefit and impact from social media marketing, the pre requisite for goal setting must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications. Unrealistic expectations based on a lack of knowledge about the social web is far too expensive to ignore.
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Tags: Social Media | Posted under News, Social Media Marketing, Social Media Monitoring | No Comments
Six Critical Steps to Take Before Starting Your Social Media Monitoring Initiative
Last Updated on Monday, 13 September 2010 05:31 Written by Lee Odden Monday, 13 September 2010 05:31
Note from Lee: This guest post comes to us from Andy Beal, CEO of social media monitoring tool Trackur and coauthor of Radically Transparent: Monitoring & Managing Reputations Online. Andy and I have known each other for many years and in fact, Andy was the first “famous” SEO blogger I had the opportunity to meet in person. He was gracious, helpful and very smart then and continues those traits today. He literally wrote the book on Online Reputation Management and I appreciate his willingness to share practical insights into the world of social media monitoring.
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