Archive for the ‘Marketing With Twitter’ Category

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Marketing at the enterprise level has a unique set of challenges—lack of agility, decentralized teams, and long approval processes—to name a few.  Lucky for us, we had the opportunity to chat with SocialTech presenter, LaSandra Brill of Cisco Systems, about ways they have overcome these challenges in their social media program, and consequently, have driven significant return on investment. As LaSandra revealed during #TechChat (transcript available here), social media made the launch of Cisco’s ASR family of routers one of the top five most successful launches in Cisco history, reaching 90 times the audience of previous launch campaigns, at one-sixth of the cost!!! (Yep, that deserved three exclamation points.)

Read more: 4 Social Media Lessons From Cisco Systems and #TechChat

Great article from eMarketer yesterday which discusses the concept of how social marketing is growing across the globe and not just in the United States. eMarketer uses the following stats to back up their point:

Read more: Social Network Ad Spending $4+ Billion in 2011

According the latest post from the Hitwise blog, MoshiMonsters.com (a children’s social networking/gaming site) has started to make some noticeable traction against Club Penguin and Webkinz. Below is a summary of the post:

Read more: MoshiMonsters.com Gaining on Club Penguin and Webkinz